Privacy policy

This policy applies to LMR Invest AB with organization number 556995-9538 for content and handling of data on the website under the domain
LMR Invest AB processes personal data in accordance with the Data Protection Regulation (GDPR). We use the information only for the purpose stated and for which you have given your consent.

  • We do not collect and store information that is not necessary for the purpose specified.
  • We clearly communicate how personal data is collected, stored and used and ensure that the rights of the persons concerned are met.
  • We ensure that the processing of personal data is traceable and take responsibility for the processing of the data.
  • We ensure that personal data is available in the manner we have specified.
  • We ensure that personal data is not deleted, changed or disseminated as a result of carelessness or intent.
  • We ensure that personal data is handled confidentially.


When your personal or contact details are saved by us, our purpose is that which you have approved when you sent the details to us. We will only process and use the data for the purpose described and approved.

Our processing of personal and contact information only takes place after consent. You always have the right to withdraw your consent regarding our right to process your personal data by emailing us at [email protected].
The personal data we provide is usually: name, e-mail address, phone number and IP address.

If you have any questions or if you object to how we process your personal or contact information, please contact us at [email protected].
You can also always contact the Swedish Data Protection Authority (until 2018 Datainspektionen) if you have objections to how your personal data is processed, at [email protected].
Below follows a more detailed report on the storage of personal data and personal data.




When you leave comments on the website, we collect the information displayed in the comment form as well as your IP address and user agent string to help detect spam messages.
An anonymized string created from your email address (also called a hash value) may be sent to the Gravatar service to determine whether you are registered there. The privacy policy for the Gravatar service can be found at Once your comment is approved, your profile picture will appear publicly along with your comment.



If you upload images to the site, you should avoid uploading images where the EXIF ​​data includes GPS location data. Visitors to the website can download and retrieve all positioning data from images on the website.


Contact form

When you submit your information via the contact form on the website, we collect the data entered in the contact form and are stored only for the purpose of contacting you or registering as a user. Which of the purposes the storage is for this data is clear from the acceptance you gave when you used the contact form.


Cookie files

The domain

uses cookies to be able to see the choices you previously made on our website and in that way improve your experience. Cookies are also used to measure website traffic and for statistics. Cookies are automatically saved in your browser. It is possible for you to make settings on your computer if you want to be asked every time the website wants to save a cookie or if you do not want cookies to be saved. However, such settings may mean that certain functions of this website cannot be used correctly. In order to promote a good and correct experience on our website, it is required that your browser allows cookies.
If you have an account and log in to this website, we will create a temporary cookie file to check if your browser accepts cookies. This cookie file does not contain any personally identifiable information and disappears when you close your browser.
When you log in, we will also create several cookie files to save information about your login. If you tick “Remember me”, your cookie will remain for one month. If you log out of your account, the login cookies will be deleted.
If you edit or publish an article, an additional cookie file will be saved in your browser. This cookie file does not contain any personal data but only indicates the post ID of the article you just edited.
Embedded content from other websites
Articles on this website may contain embedded content (for example, videos, images, articles, etc.). Embedded content from other websites behaves exactly the same as if you visited the other website.
These websites may collect information about you, use cookies, embed additional third-party tracking, and monitor your interaction with said embedded content, including tracking your interaction with this embedded content if you have an account and are logged in to the website in question.


Data for statistics

As a visitor to this website, information about your visit is stored via IP address. The IP address is anonymized so as not to be linked to you as a person. Therefore, no information that can identify you as a person is stored.


Who we share your data with

Data that can be linked to you as a person is not shared with anyone other than LMR Invest AB and to the services that LMR Invest AB uses. In these services, for LMR Invest AB, only Google Analytics is included.


How long we keep your data

If you write a comment, the comment and its metadata will be saved indefinitely. The reason for this is that we need to be able to find and approve follow-up comments automatically and not queue them for review.
For users who register on the website, we also save the personal data they enter in their user profile. All users can view, edit or delete their personal data at any time (with the exception that they cannot change their username). Even site administrators can see and edit this information.


What rights you have over your data

If you have an account or have posted any comments on this website, you can request an export file of the personal data we hold about you, including any information you have provided to us. You can also request that we delete any personal data we have about you by sending an email to [email protected]. This does not include any data that we are required to save for legal or security purposes.


Sharing of your data

Visitor comments may be checked through an automated spam detection service. We share your IP address with the Google Analytics service to keep statistics on unique visitors to the page. The IP address is anonymized before it is stored and cannot then be linked to you as a person.


How we protect your data

Visitor comments may be checked through an automated spam detection service. Your IP address is anonymized before it is stored and cannot then be linked to you as a person. The information about you as a person provided via forms on the website is stored on an email server for
We use SSL / HTTPS on our website. This encrypts our user communications on the server where the website is hosted so that personally identifiable information is never captured by third parties without permission. In the event of a data breach, system administrators review affected users and the site within 72 hours. They review what information has been leaked and whether malicious code is present on the website to decide on action. Affected users are informed and their passwords are changed to stop further leaks of information about the user and any security holes discovered during the review of the website are closed.


Access to your personal data

You have the right at any time to request a copy of what information we have stored about you, who it is shared with and how we use it. You also have the right to request that we delete the personal data we have stored that can identify you as a person.



Personal data policy (GDPR)

From 25/5 -2018, the new GDPR regulation will be introduced.

This regulation means that you as a customer should be able to more easily check which data we have saved about you, such as address, telephone number and social security number.

At LMR Invest AB, we care about our customers’ personal integrity. To give you a better understanding of how we handle your personal data, we have updated our privacy policy in accordance with the new EU directive (GDPR).

All programs that we use to store information about you as customers are protected by passwords that only the data controller has access to. We have routines that comply with the Accounting Act regarding how we store information and how long it is stored.

No information about you is stored longer than necessary. If you choose to unsubscribe from newsletters and offers, we will of course not send them out to you anymore.

If you want to check the data we have saved about you as a customer, you log into your account as usual and on my page you will find a button to request your data. There you can also choose to delete your data. Certain information must, due to the Accounting Act, to be saved, however, for a maximum of 7 years.

Below is information about what data we save, for what purpose and legal basis.

Personal data controller:
LMR Invest AB
Dubbgatan 8 (Trestad Center)
462 73, Vänersborg
Org no: 556995-9538
VAT no: SE556995953801
[email protected]


  • Customer register
  • Supplier register
  • Billing
  • Delivery
  • Customer service
  • Our newsletter and offers via e-mail to registered customers Legal basis:
  • Agreement
  • Legal obligation
  • Consent, only applies to approval of newsletters via e-mail

Categories of personal data:

  • Name, social security number, organization number
  • Address information
  • Contact details
  • Bank details (In case of complaint/return)
  • Credit details (Business customers with invoice payment) Recipients and categories of personal data:
  • LMR Invest AB (Customer register, Supplier register)
  • Carriers (Only address details and contact details necessary for delivery and notification)
  • We collect personal data from you that may be used for marketing purposes in accordance with what is further specified in our privacy policy.
  • Storage period: 7 years
  • The personal data owner has the right to request access to, correction and deletion of personal data, restriction of processing, object to processing and data portability. LMR Invest AB has the right to save personal data that is required for us to be able to fulfill agreements and legal obligations.
  • The personal data owner has the right to withdraw consent for the personal data for which consent has been given, for more information on how to do this, contact us at [email protected]
  • We at LMR Invest AB will not use the personal data in any other way than that for which the data was collected. If you have any questions about this, please contact us at [email protected]